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marketing | flash Flash What is Flash? Flash is actually a brand name for software produced by Macromedia that produces high-quality animation. Pretty much everything you see on the Web that looks amazing involving animation uses Flash. This includes high-end, popular sites such as msnbc.com, which uses Flash on the pop-up menu navigation bar. But do all Computers Have the Ability to View Flash? To view Flash animation on your computer, it's necessary to have a Flash Plug-in. This is a small download that now comes with all new versions of Windows since Windows 98 (for Mac users, since Mac OS 8.x). 89% of browsers out there have Flash right now. That means 89% of the viewers are ready to view Flash, with no downloading of plug-ins necessary. Occasionally there will be a user out there with a very outdated version of a browser who won't be able to view Flash without getting the Plug-in. This is why a good web site will allow the user to opt out of the Flash portion. Or, if your entire site is in Flash, the user can choose to look at your site in quick-loading HTML.
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